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You are here: Home / Light Rail / Unchained? Many ways to market TO many different markets

Unchained? Many ways to market TO many different markets

May 17, 2008 by Nick Bastian Leave a Comment

Marketing takes on many different shapes and sizes and can reach audiences large and small. The upcoming “Unchained” Social Media Marketing Conference at the Heard Museum has a pretty interesting line up. I had some good conversations with Greg Swann last week after an Unchained Preview. I really like some of Greg’s marketing ideas and philosophies but don’t agree with everything we discussed. Greg, Brian Brady and I do agree that the power of social media marketing can do great things for our respective businesses.
Greg does a great job with his blog and freely admits that there are those who love it and those that hate it. I guess you could say that I fall somewhere in-between. When the topic of Phoenix Light Rail came up, Greg said, “You know, we have been bashing that thing” with his trademark grin.. Yep, I know but that certainly does not change my opinion . Taking examples from a person that thinks light rail is a “boondoggle,” or saying that construction makes it “impossible for people to drive,” is a difference of opinion that we might have. The location of the conference is along Central Avenue and near the future Central / Encanto Light Rail stop. This again got me thinking of the many areas along the route. I believe a ton of people in the neighborhoods along Central are getting excited to live near light rail. I have read some really great transit related blogs locally and nationally (along with some really bad ones) and find that there is a large group of people interested in a lifestyle of convenience and accessibility that these systems can provide. While it is still pretty early to tell, I am betting that Phoenix is ready for light rail and that the system will change many of these areas more than people realize.
I am looking forward to attending the Unchained Social Media Marketing Conference in Phoenix this Sunday-Tuesday, May 18-20th and to learning more about social media. I hope to be able to buy Greg lunch, or maybe a drink somewhere along the light rail line. 🙂

@housechick rocks the Rail Life shirt!

Nick Bastian Realty Executives Tempe, AZ

Filed Under: Light Rail, Phoenix Light Rail Tagged With: Homes Near Light Rail, Metro Light Rail, Phoenix Light Rail, Rail Life

About Nick Bastian

Nick Bastian is a 31 year veteran of the real estate industry and can be reached at 602-803-6425. You'll also find him sharing real estate info on his web site and hanging out onTwitter.
Family man, lover of life, maker of friends. A bit of a geek, long time Tempe real estate guy just havin' some fun. What's your story?

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