Advertising on the light rail line has come a long way since the early days of the system, and we were told that NO advertising would be found on light rail cars. That tune quickly changed when the METRO figured out that people would pay a LOT of money to wrap a light rail car. Of course, the ads had to be approved, right? I mean, we couldn’t have “tasteless” ads promoting just any old product.
Like, should we allow a beer manufacturer to promote drinking? Where is the line crossed?
Just think how surprised the owners of My Sister’s Closet were when they heard about METRO pulling their “sexually explicit” ads. Heck, the ads had already been approved by METRO. Talk about a buzz kill!
Sure these ads are a play on words that could be taken multiple ways.
Their “Buy a Bigger Chest.” ad shows a photo of a chest of drawers while the “Wanted: One Night Stand.” ad shows a night stand. The other ad in question shows a pair of black boots with the words “Make a Booty Call.”
Some people think the ads are clever marketing while others clearly think they are inappropriate.
When asked about the sexually explicit ads, METRO spokesperson Hillary Foose was quoted by the Republic in saying.
“It uses sexual innuendo to make a point or make an advertising pitch that we just thought was not appropriate,” Foose said. “We have to stick very strictly to those standards because we’re such a public, visible part of the community. For us, it is sexual content, the double entendres, the innuendo.”
The horribly offensive ads have been pulled. Is that a good idea? What say YOU?
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