We have thought advertising should in place for a long time. The “trial” light rail wraps for the NBA All Star Game were well done and people seemed to like them. Given all of the talk about budget cuts, this press release from Metro makes a lot of sense…
METRO is open for advertising with first train wrap
PHOENIX — METRO light rail and advertising program administrator, CBS Outdoor, have earned their first sale with a train wrap by Grand Canyon University. The wrapped vehicle will makes its launch as early as Sunday, Feb. 14 and will be out in service for the next six months.
The METRO Board of Directors amended the agency advertising policy to permit sales of vehicle wraps, vehicle floor decals, station wraps and station display case advertising in July 2009. METRO finalized an agreement with CBS Outdoor to sell the advertising inventory in October.
Progress photos of the train wrap installation will be available this afternoon on METRO’s Facebook page.
To advertise with METRO, contact Brent Wood or Phil Calihan at CBS Outdoor at (602) 246-9569 or via email at firstname.lastname@example.org or email@example.com. More information on the METRO advertising program can be found online at www.metrolightrail.org/advertising.
METRO is responsible for the development and operation of the region’s high-capacity transit system. The first 20-mile light rail line opened Dec. 27, 2008 and served 11.3 million riders in 2009. Ridership exceeds projections by 34 percent on weekdays and fairs as well or better on Saturdays and Sundays. METRO will continue to refine its 20-mile operation, while also planning for 37 miles of future extensions.