• Home
  • Blog
  • Contact
  • Facebook
  • Twitter
  • Google +
  • Flickr
  • You Tube
  • Nick Bastian

Rail Life

Phoenix Light Rail News and Information

  • About RailLife
  • Events
  • Homes Near Light Rail
  • Phoenix Light Rail Map
You are here: Home / Phoenix Light Rail / Phoenix Light Rail and an “Urban Heart”

Phoenix Light Rail and an “Urban Heart”

March 2, 2009 by Rail Life 2 Comments

There was an interesting article in the paper today talking about a new $160,000 campaign to help "shape the new brand" of downtown Phoenix. The name of the campaign is "Arizona's urban heart." The Downtown Phoenix Partnership paid SHR Perceptual Management to help with an image makeover and to raise the profile of Downtown Phoenix. The partnership consists of business owners and some general "movers and shakers" in the Downtown business community. Another group in place within the business community to help "revitalize" the area is the Phoenix Community Alliance. Together, these groups are made up of talented people and it is my hope they will continue to listen and act on the desires of some of the smaller yet vibrant groups making some noise and raising some awareness downtown. Groups like Radiate Phoenix, shows like CenPho.tv, blogs like the Downtown Phoenix Journal are all run by the real people in the middle of the "vibe" that is slowly changing the core of Downtown.

Quoted in the "Branding Phoenix" article were the lines, "The new 1.4 billion light-rail line is one of the many recent projects that have added some big-city flavor to the downtown Phoenix area." I rarely see a development story about the area that doesn't mention the potential economic benefit of light rail. I have contacted people at Radiate Phoenix, CenPho.tv and the Downtown Phoenix Journal in the past and each of them have, at one time or another, been very cooperative in helping to raise awareness of the communities along the line. I hope groups like the Downtown Phoenix Partnership and the Phoenix Community Alliance continue to reach out to smaller, community groups to listen to what they have to say.

Let's face it, communities are changed by people. People that are part of the community, the lifestyle. It starts by shopping local, by bringing unique developments and cool projects instead of just the chain stores and billboard material. I am really looking forward to watching what the new advertising partnership has to offer. I wonder how many of the advertising executives have been on the light rail, have decided to live downtown or to help participate in it's growth by working with people in the communities? Do they know these people can help them create the vibrancy in the neighborhoods that will help make a tourists stay more enjoyable? I have met some of the people that are shaping downtown and I can tell where their heart is, I just hope the people writing the checks will listen to them…

Filed Under: Phoenix Light Rail

About Rail Life

Here at RailLife.com we like to say, Your Life Is On The Line! We enjoy talkin events, restaurants, real estate and cool stuff along the Phoenix light rail line:
Please have some fun and follow along with us on Twitter!

Comments

  1. Sam says

    March 2, 2009 at 11:24 pm

    Amen, brother. It’s the power of the people that will help spur the development of our community!

    Sam
    Editor-in-Chief, Downtown Phoenix Journal
    http://www.downtownphoenixjournal.com

    Reply
  2. Gridman says

    March 2, 2009 at 11:43 pm

    Communities are changed by people… but rarely by slogans…

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RailLife

Thanks for visiting RailLife.com! We want to be your resource for all that is light rail in Arizona. Here, we share information about “life along the line.” Feel free to cruise around and to bookmark the site as information is added or changed often!

RailLife Uber Code

Good for $20 off your first ride with Uber! Use Promo code: RAILLIFE OR click here to get an Uber account: RailLife Sign up code

Search RailLife

Search for Homes

Looking for a home? Search NickBastian.com for your future home.

Homes Near Light Rail

51 Listings
34 W EDGEMONT Avenue, Phoenix, AZ 85003

$1,090,000 34 W EDGEMONT Avenue
Phoenix, AZ 85003

1302 W COOLIDGE Street, Phoenix, AZ 85013

$550,000 1302 W COOLIDGE Street
Phoenix, AZ 85013

front room and dining room

$534,000 4540 N 10th Avenue
Phoenix, AZ 85013

330 W MINNEZONA Avenue, Phoenix, AZ 85013

$625,900 330 W MINNEZONA Avenue
Phoenix, AZ 85013

37 W WILLETTA Street, Phoenix, AZ 85003

$739,000 37 W WILLETTA Street
Phoenix, AZ 85003

57 W VERNON Avenue, Phoenix, AZ 85003

$749,000 57 W VERNON Avenue
Phoenix, AZ 85003

previous next

MLS IDX Listing Disclosure © 2022

Copyright 2021 Arizona Regional Multiple Listing Service, Inc. All rights reserved. Information Not Guaranteed and Must Be Confirmed by End User. Site contains live data.

Lakeside Living

6 Listings
945 E PLAYA DEL NORTE Drive, 5023, Tempe, AZ 85281

$525,000 945 E PLAYA DEL NORTE Drive, 5023
Tempe, AZ 85281

945 E PLAYA DEL NORTE Drive, 4007, Tempe, AZ 85281

$520,000 945 E PLAYA DEL NORTE Drive, 4007
Tempe, AZ 85281

Tall ceilings and modern light fixtures!

$500,000 945 E PLAYA DEL NORTE Drive, 3003
Tempe, AZ 85281

945 E PLAYA DEL NORTE Drive, 4009, Tempe, AZ 85281

$509,900 945 E PLAYA DEL NORTE Drive, 4009
Tempe, AZ 85281

945 E PLAYA DEL NORTE Drive, 5020, Tempe, AZ 85281

$550,000 945 E PLAYA DEL NORTE Drive, 5020
Tempe, AZ 85281

945 E PLAYA DEL NORTE Drive, 2008, Tempe, AZ 85281

$475,000 945 E PLAYA DEL NORTE Drive, 2008
Tempe, AZ 85281

previous next

MLS IDX Listing Disclosure © 2022

Copyright 2021 Arizona Regional Multiple Listing Service, Inc. All rights reserved. Information Not Guaranteed and Must Be Confirmed by End User. Site contains live data.

RailLife Posts

Looking For A REALTOR To Rock The Rail Life

Nowhere To Eat In Downtown Mesa

Could Coyotes Help Expand Tempe Streetcar?

Scott Smith Remaining as Valley Metro CEO

Banta Lawyers Up – Sues Valley Metro for $1.65 Million

© 2022 · RailLife · Developed by Marketing Press